The Evolution of Beer
Presenter: Max Shafer, Brewmaster, Pure Madness Brewery Group, Alpine & Jackson, WY
4:45-5:30 PM | Dance Hall
Learn about the history of the recent boom in the craft beer market, and what it takes to launch a new beer. Is it the taste? Marketing? The Can? Attendees will have the opportunity to actually create a new beer during this hand's-on program.
Max oversees brewing operations for both Roadhouse and Melvin as well as managing both breweries, pilot breweries, honing in recipes, and raw material experimentation. Max proved his passion for craft beer with an International Diploma in Brewing Science and Technology from the Siebel Institute and Doemens Academy in Munich, Germany. He has over ten years of experience with professional brewing.
Melvin Brewing was born in the back of a Thai restaurant in 2009, with a three-barrel system, a hip-hop soundtrack, and dreams of global domination. Melvin won Small Brewpub of the Year at the Great American Beer Festival in 2015. Melvin continues to take its world-class suds on a worldwide tour, creating unforgettable experiences along the way, living under the mantra, "If Your Beer Is Not Madness, It's Not Beer."
Built upon its two founders' unique backgrounds as an award-winning home brewer and noted restaurateurs, Roadhouse Brewing Company draws inspirations from the culinary and craft worlds, its home base in the iconic mountain town of Jackson Hole, and its independent spirit - making the brewing facilities a daily hub for innovation and collaboration. Roadhouse was awarded Best for the World B Corporation, ranking in the top 5% of all B Corps in its size group worldwide for sustainable business practices.